There are scores of articles on the internet that outline the success factors for a business mobile app. Ways to leverage BYOD, ways to engage a very critical tech-savvy workforce, maintaining the all too crucial data security and more.
But, there is an equally important list of things that your app does not need. Perhaps, keeping in mind list can help your app get more success and rescue it from app oblivion.
First lets get our facts straight. This is not a consumer app. This is an enterprise app. For purposes of this blog, we are going to assume that this is an app developed to provide employees with anytime anywhere access to key data.
So with that in mind, what you app does not need is
1) Irrelevant Workflows :
An app serves as an extension of the user’s workplace and must be designed to feel so. Having one out-of-place app sticking out in the middle of set workflows and processes can only hinder productivity. While designing a business app, Its only all too tempting to throw in every conceivable feature but the kitchen sink. It is instead prudent to analyze the app’s purpose and target set of users, figure how the app will fit in the normal workflow and then put in features that best serve the purpose. Its also important to consider how this workflow will translate across different platforms.
2) Lack of collaboration :
Unlike consumer apps, enterprise apps require more collaboration. They must enable users to connect with people, backend systems and databases with ease. They must be allow the user to seamlessly access whatever data he might need on the go – be it real-time access to email, calendar, contacts, directions and more. For example, apps designed for sales teams that are constantly on the move, mobile app integration with enterprise systems and applications and other external data sources is invaluable.
3) Complicated app user interface :
Another big one when it comes to app success. Employees will take to using enterprise apps more consistently when it helps them get tasks done quickly, simply and efficiently. And the biggest hindrance to that is a complicated UI. Some amount of user autonomy, personalization, clean app screens and understanding the value of white space can lead to a better user experience despite the screen size challenge. The goal is to have users adapt to it with minimal or complex training. Mobile devices today come packed with many different sensors and tools ( Accelerometer, gyroscope, camera etc) that can help create a intuitive, context-rich experience for the user. In many cases, it might make sense to build a native app that leverages all the inherent benefits of the device.
4) No offline access :
Considering that a mobile, by its very definition, will be used by a user on the go, network connectivity will play a huge role in app usage. Some level of offline access and local data storage will be required. Unpredictable network can lead to predictable app failure. Some factors to keep in mind to avoid this include – analyzing what data needs to be made available to the user when online, storage required, permissions required and synchronizing data between servers and devices.
These four must-definitely-not-have factors can help minimize potential issues down the road and make enterprise mobile apps a contributor to increased productivity and organizational success.
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