The highlight at Twitter Flight, Twitter’s mobile developer conference was Fabric. Fabric is Twitter’s cross-platform mobile development suite ; designed to ease the challenges that thousands of mobile app developers face on a daily basis.
The apps are many and the problems are the same – tracking app crashes, ensuring its stability, monetization and growing a loyal user base. Fabric aims to ease a developer’s workload by bring mobile SDKs under one umbrella and organizing them into three Kits: the Crashlytics Kit, the Twitter Kit and the MoPub Kit. Fabric supports Xcode and all major Android IDEs.
Last year, Twitter acquired crash-reporting tool Crashlytics. With that they acquired a powerful tool that could figure out why apps crashed, under what conditions they crashed and how many users were affected. In fact, down to the exact line of code that caused the issue.
No wonder, its one of the key kits that Twitter included in its Fabric arsenal. And no mobile app discussion is complete without talking of usability and user experience. Crashlytic’s product line also includes Beta and Answers by Analytics. The former is a streamlined solution for beta distribution…complete with an intuitive dashboard that allows users to track as testers accept, install and launch the app. The latter, Answers offers easy to understand mobile app analytics from key growth, to retention and critical performance metrics.
Together, they provide solid value to a developer’s arsenal.
This kit provides certain key functionalities like “Sign in with Twitter”, an easy-to-use mechanism for making authenticated requests to Twitter’s REST API, ways to show Tweets within your apps, and phone number-based signin with Digits.
Native Tweet Embeds:
With Native tweet embeds, engaging and real-time content from Twitter can be easily displayed inside apps. Twitter also gives an example of Wall Street Journal that supports Tweets in its content management system. Breaking News, product announcements, latest market numbers…all find an easy way into apps.
Tweet Composer lets people share important updates from within the app to their Twitter followers.
Sign In with Twitter:
Authentication with Twitter is much simpler with Fabric; thus enabling people to use “Sign in with twitter” seamlessly from web to mobile and without the hassle of remembering individual passwords.
With phone numbers increasingly becoming the primary identity for a mobile demographic, Digits is a cool, user-friendly way to sign people up without the need for their social history, emails or cumbersome passwords. Simple !
Yet another of Twitter’s acquisitions from last year, MoPub is a leading monetization platform that uses a single, comprehensive platform to maximize ad revenue. It enables developers to serve ads up from a wide range of advertisers , multiple ad networks. The MoPub Marketplace even displays the ad from the highest-paying advertiser.
So, its obvious that most of what is offered in these three modular kits is not new. Ad exchange MoPub and bug reporting Crashytics are both existing technology with competitors in the industry.
But what twitter has done is offering developers an easy and less cumbersome route to implementation; while freeing up their time for crucial tasks like user experience and design.
But will this be enough to lure existing developers whose products are already integrated with competing offerings or is it only designed for brand new users? And will they have developer’s trust after the 2012 API crackdown? That is a question for the mobile app developers out there!
What has your experience with Fabric been? I would love to hear your thoughts!
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