Here is a spoiler – Facebook’s domination in Social Commerce ends! Pinterest and Twitter are the rising stars with 23% and 22% customer acquisition competency in the social e-commerce space.
74% of consumers rely on social networks to guide their purchases and social commerce revenue is predicted to reach USD 30 billion by 2015.
So what makes social commerce so viable?
Thanks to the upsurge of mobile phones more than 72 million Americans accessed social networking sites on their mobile devices in this August. And the numbers are growing!
Hey retailers, if you want your piece of cake, realign your marketing strategies and make mobile your priority! Optimize your social media campaigns for mobile platforms and create a brand experience for your audience right in their palms. Influence their purchasing decisions while they are on the go and translate that into sales by investing in mobile app development projects like mobile catalogs, mobile carts, mobile shopping sites etc.
With mobility in picture, customer acquisition and retention on social media is reshaping. Though it is too early to deem this segment matured, the culmination would however end the glorious era of Fliers, Hoardings and Television Ads!So, eager to learn more about Mobility ? Deep dive into your topic of interest !