Posted by:Ranjani Rao April 1st, 2011

When apps exploded onto the mobile scene, they had one basic advantage over HTML5 web apps: superior user experience. No matter how hard Apple or Google pushed HTML5 over native apps, native won the market-share and mindshare. Natives have another advantage over Web apps: they are easier to monetize. Native apps can provide a trial period, free ad-driven vs. paid ad-free versions, in-app purchasing through the App store (no need for the user to key-in credit card info), get real-time analytics (number of downloads, uninstalls, bug reports, paid vs. un-paid, OS versions, etc…) all without compromising the user experience. It is no wonder that native apps have been adopted by a larger percentage of app developers over the cross-platform benefits of HTML5.

Native apps, however, do not guarantee paying customers. Developers need to provide the right value-proposition along with the right charging mechanisms to succeed in a crowded marketplace. Some of the popular approaches have been:native-vs-html5

  • Freemium (Dropbox, Evernote)
  • Basic free, pay for advanced versions (Betwave)
  • Pay for advanced levels or for skipping levels (Angry Birds)
  • Monetize the platform (Foursquare, Yelp, etc…)
In all of these strategies, in-app purchasing is a great way to reduce payment friction. Users can checkout a free “lite” version and can then unlock features or hide ads once they are sure of the value they derive out of it. And this is where native apps have a huge leg up over web apps.

Here’s one thing about web apps that cannot remain unsaid: they don’t need to be “approved” into an app store.

So, eager to learn why your business MUST take notice of Mobility ? Or want to decide which app is a right fit for your business? Download your choice !

So, eager to learn why your business MUST take notice of Mobility ? Or want to decide which app is a right fit for your business? Download your choice !

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