Posted by:Suparna Rao November 21st, 2013

Mobile apps will be a game changer for your company.

We have seen it unfolding in front of our eyes – Business Mobile Apps are fast becoming a key strategy for companies looking to get more done with less. Companies of all sizes are using mobile apps now to stay competitive AND profitable AND likable.

But, a million dollar question for decision makers (no pun intended) is – what justifies investment in a mobile strategy and what is the ROI that such an initiative can bring in? So, here goes.

Your most important asset, your employees:

  • Gives them anytime, anywhere access to information – Think Mobile catalogs, Mobile CRM, Mobile Inventory Lookup ; the possibilities are many.
  • Enhances Productivity – Think a location app that throws up relevant customer info when your salesperson is in their vicinity. Neat, huh?
  • Create a better work-life balance – For those times when an employee need not be tied to a desk to meet that ‘all important deadline’. Your employees will thank you for it !
Your Customers:
  • Client Engagement: You are where there are. Imagine a client that gets your sales and discount info as soon as he enters the store. Hear the registers ringing?
  • Capture new data: With your mobile app in their hands, think of valuable buying pattern data that you can amass.
Your IT Team:
  • Data Security: With BYOD all the rage now, your IT team will be glad you have a sound mobile strategy in place to manage and control all those un-owned devices.
  • Streamline workflows: With apps easily integrating to your existing backend systems, what will you have is a simple flow of data throughout.
Finally, your brand:
  • Stay competitive: Rules are changing fast in today’s economy. Enterprise Mobility is key being agile, being aware and being where it matters.
  • Enhance brand: In today’s connected world, you need your brand out there where it matters. And mobile matters.
The time to start planning an enterprise mobile strategy, if you have not already, is NOW.

So, eager to learn more about Mobility ? Deep dive into your topic of interest !

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