Posted by:Ranjani Rao July 2nd, 2014

All of you, who are caught up in the MDM vs MAM argument, wake up! Because neither offers an absolute solution to enterprises embarking on enterprise mobility challenged with security, content management, device management, app management, etc. Enterprise Mobility Management (EMM) is the latest buzz word that offers end-to-end solution to all the challenges roused by enterprise mobility.


EMM is not an original concept by itself. It has attributes of MDM and MAM. Perhaps, as enterprise mobility overcame it’s limitations on hardware and OS configurations, MDM/MAM solutions exposed certain inefficiencies in handling these changes. The emergence of a comprehensive suite of functions was inevitable and thus EMM was born!

The comparison matrix below will help you understand how EMM has evolved from MDM and MAM:

Control over devices  
Control on the app downloads and installations  
Update or remove apps from a device
Restrict usage within certain applications  
Back up and restore devices  
Mobile content management    

Also, check out Gartner’s Annual Mobility Management Magic Quadrant Report! You will hardly miss the shift from MDM to EMM.

In Gartner’s words, ‘Enterprise mobility management (EMM) suites consist of policy and configuration management tools and a management overlay for applications and content intended for mobile devices based on smartphone OSs. They are an evolution from previous generation MDM products that lacked application and content management. IT organizations and service providers use EMM suites to deliver IT support to mobile end users and to maintain security policies.’

So, according to Gartner, an ideal EMM solution should have the following features:

  • hardware inventory
  • application inventory
  • OS configuration management
  • mobile app deployment
  • mobile app configuration
  • remote view and control for troubleshooting
  • the ability to execute remote actions and
  • mobile content management

The boundaries of an EMM solution are pretty flexible. As more and more devices and hardware enter our lives and workspaces, EMM solutions will also become sophisticated enough to accommodate changes. So we are looking at a stabilized concept that will soon be the cornerstone of enterprise mobility in the days to come.

Would you implement an EMM solution at your organization? What impact do you think it will have on the users and the IT folks? Awaiting your interesting thoughts.

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