Posted by:Srini Bhopal July 10th, 2012

As more and more enterprises spread across geographical boundaries and the mobile workforce encompasses executives as much as sales, marketing and feet-on-street, it becomes essential for CXOs to develop a mobile strategy. The needs of the BYOD (Bring Your Own Device) generation as well as the rising demand for market agility is compelling organizations to look for mobile enterprise solutions that go beyond email access and instant messaging.

Most successful enterprises have or plan to expand into multi-branch operations, within or outside the home country. Sales and marketing personnel, field workers and technicians find that they need to traverse larger regions and address customers that are becoming increasingly demanding and market savvy. Executives, despite video conferencing tools, have to travel onsite for meetings, projects or business deals. At the same time, all of these people need to work with media in multiple forms, have access to technology that enables them to serve customers better, and collaborate with their home office in real time.

Mobile Strategy for Enterprises

Enterprise mobility has proven to improve productivity. However, that’s only one chip on the cookie. The ubiquity and ease-of-use of mobile devices make them an ideal platform for enterprises to engage employees and customers; for sales and marketing personnel to engage customers in real time; for executives to collaborate with peers, partners, and clients; and for L&D teams to train and educate staff for professional excellence.

While brainstorming a mobile strategy, enterprises should consider:

    • Enabling anytime, anywhere access to information: Enterprises enhance productivity by enabling anytime, anywhere access to information via collaboration platforms and other mobile apps.
    • Mobile security: As personnel often need to access critical corporate information on mobile devices, it is vital to implement best-of-breed security measures that protect the device and data such as remote device management, encryption, access management control, auditing and reporting. Read our previous post on Balancing Mobile Security with Usability.
    • Usability and efficacy: To encourage adoption by less tech-savvy users, mobile apps should be familiar (via branding, similar to work flows on paper, etc.), easy to use (navigation, clicks, etc.), and high performing.
    • Providing unified content view: As personnel – sales, marketing and executives – access and change shared information, changes should be synced across mobile devices, browsers, and desktops in real time.
    • Investing in hardware and platform agnostic mobile solutions: Though most corporations are covered if the solution works on iPhone, iPad, BlackBerry orAndroid devices, the new trend is towards HTML5 for platform independence and 100% adoption.
    • In-house mobile application development or third party apps: Most small enterprises (and sometimes the larger ones too) go with third party mobile apps that assure high quality, security, customizability, and industry standard design and performance – all the while saving on development and maintenance costs. Some organizations prefer to develop mobile apps in-house for fine-grained control on every aspect of development, specific requirement matching, brand visibility, and process syncing.
Smartphone and tablet penetration is very high in corporate fields. Ignoring the trend is no longer an option but realizing its potential and leveraging it on time can give your enterprise a competitive edge.

So, eager to learn why your business MUST take notice of Mobility ? Or want to decide which app is a right fit for your business? Download your choice !

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