Physicians and clinicians serving health organizations or running health practices need a quick way to look up medical terms, symptoms, drug references and other information that is handy at the point-of-care. They also find it useful to have a reliable source of information that will keep them updated of the latest developments in the field.
If you are an organization that deals with healthcare publishing, medical content curation, creation or aggregation, chances are that you would find many takers for a mobile app that delivers rich content while on-the-go, updates itself regularly and provides useful look up features. There has been a significant extent of pervasiveness of mobile devices in medical practice1, and having an app that physicians find useful will ensure your content gets a wider audience.
Designing such an app with the right feature set and UI/UX is key to ensuring a high utility quotient that will make it a favorite with physicians. Some examples could be easy content readability, adjustable fonts and colors, ease of search and looking up information, the ability to annotate and make notes on the content within the app, a bookmarking feature for articles of interest, tailored content feed based on pre-set preferences, intelligent app memory, push notifications and the ability to easily ‘share’ content with colleagues and forums.
Leveraging technology and design best practices can help you deliver an app that can greatly benefit and transform a physician’s practice at the point-of-care.