With custom mobile apps in the hands of customers for anytime, anywhere and ubiquitous access, usability and value become prime desirable qualities that must be demonstrated to customers at all times. Only then can an enterprise boast of satisfied customers.
Customer satisfaction is a tall goal that’s even harder to achieve on the mobile platform. Enterprise apps, unlike consumer apps, come with a paraphernalia of integrated business systems at the backend and security controls that weigh it down. These complexities can become challenging when it comes to delivering a top notch user experience that combines:
- Intuitive flow
- Ease of use
But where there’s challenge, there’s also reward. The mobile platform is a deeply engaging interface. Any business that manages to engage and satisfy customers through its mobile app/s can look forward to rich takings – meaningful engagement, higher returns, social sharing, word-of-mouth references, and customer loyalty.
What aspects of a mobile app’s user experience do you think drive customer satisfaction?
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