Posted by:Suparna Rao January 9th, 2014

With custom mobile apps in the hands of customers for anytime, anywhere and ubiquitous access, usability and value become prime desirable qualities that must be demonstrated to customers at all times. Only then can an enterprise boast of satisfied customers.


Customer satisfaction is a tall goal that’s even harder to achieve on the mobile platform. Enterprise apps, unlike consumer apps, come with a paraphernalia of integrated business systems at the backend and security controls that weigh it down. These complexities can become challenging when it comes to delivering a top notch user experience that combines:

  • Usability
  • Intuitive flow
  • Performance
  • Ease of use
  • Security
A clunky, user-unfriendly app may as well be relegated to the back burner. With consumers now acclimatized to high performing consumer apps with superior UI/UX and design elements, enterprise apps cannot be too different. They need to offer similar features and performance to customers while supporting the backend gear and engine.

But where there’s challenge, there’s also reward. The mobile platform is a deeply engaging interface. Any business that manages to engage and satisfy customers through its mobile app/s can look forward to rich takings – meaningful engagement, higher returns, social sharing, word-of-mouth references, and customer loyalty.

What aspects of a mobile app’s user experience do you think drive customer satisfaction?

So, eager to learn more about Mobility ? Deep dive into your topic of interest !

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