Salesforce.com, the largest independent player in the enterprise cloud computing market, is holding its own with a 35% Year-Over-Year revenue growth, as per November 2012 quarterly financial result numbers.
The company has created a large customer base with its social and mobile cloud technologies such as Salesforce Chatter (social network), Salesforce Work.com (sales performance management), Salesforce Platform (cloud application development – Platform as a Service (PaaS)) and Salesforce Cloud (sales force automation and Customer Relationship Management (CRM)).
The company is gradually expanding its SaaS offerings. Work.com was launched last year and Salesforce could well diverge into other streams of the enterprise in 2013.
SAP is one of the largest business application providers in the world with offerings ranging from CRM to Supply Chain Management (SCM) and Sustainability Solutions. In 2012, SAP acquired SuccessFactors – vendor of HCM and Ariba – vendor of a cloud-based supplier network to enhance its already strong SaaS offerings that include Business ByDesign (an Enterprise Resource Planning (ERP) solution) and more.
Oracle couldn’t possible keep its thumb out of this pie. There’s the Oracle Platform for SaaS vendors to build, deploy and manage their solutions. More significantly, there’s the Oracle SaaS service with a monthly subscription. Currently, it includes CRM on Demand alone but will expand to planning and budgeting, financial reporting, social network data analytics, a hosted corporate social network, a developer service, a storage cloud, and a message cloud before the end of this year.
A number of other companies have also launched SaaS solutions that have made a mark in the market such as Workday’s SaaS financials and HCM; Intuit’s QuickBooks Online and a work-in-progress business SaaS suite of sorts; Zuora’s subscription based billing, e-commerce and finance modules, and more.
2013 could be the year SaaS matures and proliferates across industries. In a truly global work environment, SaaS offers unification and consistency across borders.
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