Category : UX
Posted by:Nithin Rao November 21st, 2013
This Client just doesn’t get it. He thinks UX means just colors, button styles, font types… So, here is chapter one of the story. The client had a super idea for a mobile app targeted towards senior citizens. The app is still in development so cant disclose what that super idea is. Right at the start, we worked with the … Continue reading “The First Chapter Of All Things UX”
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Topics : UX
Posted by:Nithin Rao November 21st, 2013
Did you know that 70% of current mobile apps are abandoned? That leaves a mere 30% of the apps that get the nod of the final users. Well, what then, makes an app appealing? Simply put, User Experience. Most app designers fail to capitalize on fundamental design principles. And as we know, design can make or break an … Continue reading “The 7 Cardinal Sins in App Design”
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Topics : UX
Posted by:Nithin Rao January 23rd, 2013
You see mobile applications sprouting all over and every day on app stores. How many do you check out and how many of those you check out come close to your expectations? I’d say very few. In the corporate arena, where workers and customers are even more pressed for time and tech-savvy to boot, the usefulness and quality … Continue reading “A Sure-fire Approach to Successful Mobile Applications – User Focus”
Topics : UX
Posted by:Ranjani Rao July 6th, 2012
Mobile security is a matter of huge concern for CTOs and CEOs across enterprises. It’s not just about the data risks associated with mobile devices but also legal and regulatory policies, and protocols that govern how data should be stored, transmitted and processed. On the other side of the coin, tightening security leads to usability issues that hamper productivity and … Continue reading “Balancing Mobile Security with Usability”
Posted by:Monica Samuel May 10th, 2012
Gamification is the use of game design techniques and game mechanics to non-game applications to make them engaging and fun. The technique is being incorporated in application design, especially in the mobile domain, to engage users in activities such as learning, training, skilling, and marketing. Research from Gartner indicates that by 2015, 50% of organizations that manage innovation processes will … Continue reading “Gamification Drives Application Adoption and User Engagement”

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