My Gene Counsel’s Living Lab Report

Boston Technology Corporation Provides a Successful Product Engineering




My Gene Counsel is a digital health company that links current, updated, evidence-based information to their users’ genetic test results. They provide important updates and news about genetic counseling, testing, and digital health.
Their founders are certified genetic counselors with more than 30 years of clinical experience and leadership in genetic counseling and testing. From deep in the trenches of clinical care, they saw the need to provide consumers and clinicians with a progressive, digital method of staying up-to-date on their genetic test results.
Genetic testing can be lifesaving, but it must come with all the facts, and these are changing all the time. Because of this, My Gene Counsel relies on their Living Lab Report® (LLR) which allows their clients to stay plugged in to what’s happening in the genetic world. It helps both patients and clinicians understand the implications of genetic testing lab results in a better manner.

How come

The Challenge

When Boston Technology Corporation began our partnership with My Gene Counsel, they were still in the startup phase and had been operating for two and a half years. Their primary product and concept were for digital genetic counseling, and they needed an outside company to make it a reality for them.
The biggest challenge that My Gene Counsel faced was communicating the latest information and research in genetics to their user base. They had to do this quickly, accurately, and efficiently.
Their Living Lab Reports (LLR) needed to be created, vetted, and continually updated by their certified genetic counselors and consumer advocates to keep users current on the information that was critical to them and their families.
Rethinking the creation and distribution of My Gene Counsel’s LLR was the key part of the solution to meet this challenge. It had to be dynamic to keep pace with the research and new findings in genetics.
My Gene Counsel also needed an efficient and automated Content Management System (CMS), so their genetic counselors could collaborate on content creation for the genetic counseling services they provide.


Boston Technology Corporation designed a solution that transformed the lab report generation and update process by tagging, classifying, and generating reports across multiple genetic categories. To do this, we built a repository of information that could be shared across reports, reducing the time needed to generate the LLRs.
We built the Content Management System to facilitate centralized content updates with features such as a reusable repository, targeted publishing, and content-tagging for easy search and content classification.
Some of the vital components we delivered included:

  • Complex integration with multiple third-party systems
  • Conversion of paper-based reports to digital reports using OCR (optical character recognition)
  • An evolved, streamlined, user-friendly system design

An additional critical part of the solution was the automated distribution of new and updated reports to users, which was triggered by changes made to these reports.
The agility of generating and delivering these reports was a crucial part of My Gene Counsel’s goal to get updates out accurately and efficiently so users could make informed choices on their care plan.

How come

A Satisfied Client

Ellen Matloff, Founder, President and CEO of My Gene Counsel explains:
“Boston Technology Corporation is truly a part of our team and has an interest in our development. We’ve always been able to trust and count on Boston Technology Corporation. They’ve been professional, eager, and willing to help us, particularly compared to the second company we used. We had used two previous partners prior to Boston Technology Corporation, so there was a partial product in place. I was particularly unhappy with the second one.
We were introduced to Boston Technology Corporation by a mutual contact. I met their CEO, (Ranjani Rao) and had the feeling that communication with Boston Technology Corporation would be more clear cut, and that we would get a much more genuine, honest approach. This is what led us to choose Boston Technology Corporation.
We brought the product to them for improvements and enhancements. At first, we were concerned about communication because we knew that some of Boston Technology Corporation’s team was offshore – There was a time difference, and there could have been some language barriers. But Boston Technology Corporation’s team went above and beyond to stay in touch by email and always get back to us swiftly. The process was managed efficiently.
We’ve shared some constructive criticism with Boston Technology Corporation along the way at their request. We’ve often seen them integrate that criticism, turning it into a positive change in our relationship.
Boston Technology Corporation stands by its products instead of stopping the work after our allocated time ends (which we saw with our second team). And they stand by the quality of their work – They’re invested in making sure that we receive a good product.
Plus, we found that Boston Technology Corporation is reasonably priced. There were no instances of costs flying out of control.
Rather than being another client for us, I feel that Boston Technology Corporation is invested in our success. There have been many goals to hit, and Boston Technology Corporation has been great at helping us chart them out and make them a reality.”


We’ve been working with My Gene Counsel since 2015, and our collaboration is still ongoing. The My Gene Counsel app by Boston Technology Corporation now offers users the ability to understand the results of their genetic lab reports by providing the latest information and guidance from expert genetic counselors. Their Living Lab Report provides a fast, accurate, and efficient go-to resource for understanding the results and impact of their genetic lab tests. And, as facts and figures change, the My Gene Counsel app by Boston Technology Corporation keeps users abreast about what’s happening in their genetic world.

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