Breaking Down the Basics: What is Generative AI and How It’s Reshaping the Enterprise?

The BTC Team

Artificial Intelligence (AI) has been a buzzword for some time now. However, the advent of a specific subset known as Generative AI is creating ripples of innovation across various industries. This revolutionary technology isn’t just about understanding and analyzing data, but rather creating new, original content from it. It is similar to an Engagement model in the context of software industry, revolutionizing the creation and innovation processes.

What is Generative AI?

Generative AI is a type of artificial intelligence that can create new content. It’s like providing a computer with an imaginative mind capable of dreaming and inventing. This technology can generate a wide array of content, ranging from writing coherent, human-like text to creating realistic images, music, human-like speech, and even video clips.

An everyday example of Generative AI is the autocomplete feature in our email or messaging platforms. Based on the words we type, the AI predicts and suggests the next word or phrase, making our typing faster and more efficient.

When Did Generative AI Start?

Generative AI started gaining momentum around 2014 with the introduction of a groundbreaking technique called Generative Adversarial Networks (GANs). This technique was introduced by Ian Goodfellow and his team from the University of Montreal. 

How Does Generative AI Work?

A key aspect of how Generative AI works is its use of Generative Adversarial Networks (GANs). GANs consist of two parts: a generator network and a discriminator network. The generator network creates new data instances, while the discriminator evaluates them for authenticity, i.e. whether they belong to the original data distribution.
The Generator Network, much like a skilled artist, creates new data instances from scratch. Its ambition is to craft these instances so impeccably that they’re indistinguishable from the original data. On the other side, the Discriminator Network plays the role of a discerning critic to evaluate these freshly minted instances for their authenticity and determine whether they truly mirror the original data or are merely artful replicas. Over time, the generator network becomes adept at producing data instances that closely resemble the original data.

For instance, consider a Generative AI model trained on classical music. After analyzing thousands of classical compositions, it could compose a brand-new piece that sounds as if it were written by a classical maestro like Mozart or Beethoven!

How Will Generative AI Reshape the Enterprise?

Generative AI holds tremendous potential for businesses across various industries. Here are a few ways it is already making an impact:

  • Content Creation: AI can generate content for social media posts, advertisements, and more, significantly reducing the time and effort required to produce high-quality content. It can also assist in video editing by including tools like video to text transcriptionAI voice cloning for voiceovers, and text addition to videos.
  • Design and Prototyping: Generative AI can help generate numerous design prototypes, enabling faster and more efficient ideation and development processes.
  • Personalized Marketing: By analyzing customer data, AI can generate personalized marketing messages that resonate more effectively with individual customers.
  • Forecasting: Generative AI can generate realistic future scenarios based on current data, aiding in strategic planning and decision-making.

One real-world example of Generative AI in action is ChatGPT, a language prediction model developed by OpenAI. It can write essays, answer questions, and even compose poetry. Another example is DALL-E, also from OpenAI, which creates images from textual descriptions, providing a practical demonstration of the creative potential of Generative AI.


Generative AI is no longer just a concept of the future—it’s present and actively reshaping the business world. Whether you’re looking to automate content creation, streamline design processes, or enhance customer engagement, adopting this technology is imperative. Our team of AI experts can help you integrate this cutting-edge technology into your operations with a range of services, from developing customized AI models to providing ongoing support and maintenance.

Schedule a Consultation and let us help you harness the power of Generative AI to drive your business transformation.


Your healthcare program deserves
all the advantages that digital technology delivers.

Get A Free Consultation