Posted by:Monica Samuel March 19th, 2013

Former Research in Motion (RIM), now BlackBerry, was hit bad when the BlackBerry handset series plummeted in popularity because of their outdated features and form factor. Users wanted the latest technologies in sleek packages that Apple and Android manufacturers got them in plenty. After a long struggle, BlackBerry has now delivered BlackBerry Z10 which has the oomph to compete with new gen devices, if not iPhone and Android, at least the new Windows Phone 8.

Loyal BlackBerry fans have plenty to smile about in BlackBerry Z10. The smartphone looks similar to an iPhone but is a little larger with a 4.2inch screen. It packs impressive hardware such as a 1,280x768p HD display, 1.5GHz dual core processor, 8mp camera, HD video recording, 16GB internal storage, 2GB RAM, 3G/4G chipset, expandable storage with microSD, micro HDMI and USB 2.0 ports, and an 1800mAH removable battery.

In terms of software, BlackBerry Z10 features BlackBerry 10 that includes many cool features and capabilities. Z10 also includes various enterprise security features that enterprise IT will love.

Enterprise security features of BlackBerry Z10

One of the highlights of this smartphone is the BlackBerry Balance feature that allows IT managers to create dedicated profiles for users to separate business data and applications from personal data and applications. The degree of separation depends on the policies IT implements but for the user, switching between the two profiles is as simple as a swipe and click. What’s more, users can access personal contacts and business emails at the same time without risking security (via the BlackBerry Hub). Even if you accidentally try to paste content from a business app to into a personal app, BlackBerry 10 won’t let you.

BlackBerry Balance is sure to become a popular option as it strikes a balance between IT’s insistence on security and users’ need for ease of use. BlackBerry Balance does require BES 10 though.

BlackBerry 10 OS also supports Exchange ActiveSync (EAS) security out of the box, same as iOS and Android. However, automatic encryption is not available; it has to be enabled manually by the user. Companies already using an EAS server do not need a BES installation for these security measures.

BlackBerry 10 works well on VPN connections such as Cisco IPSec too. If enabled by IT policies, even apps like Calendar and Contacts can be switched between personal and business views.

Other highlights

Features and new apps on BlackBerry Z10 that are sure to win hearts in BlackBerrydom include:

  • BlackBerry Messenger (BBM) with video and screen share
  • BlackBerry hub (for emails and conversations)
  • BlackBerry Map (better than Apple’s but not Google)
  • Unique text prediction (can take some getting used to but is good)
  • Peek & Flow UI
  • Voice input/output (works better than Siri at times)
  • NFC chip
  • Camera with time shift mode
  • Webkit-based HTML5 compatible browser
The enterprise security features of BlackBerry Z10 combined with its superior UI and performance versus Windows Phone 8 will add to Microsoft’s worries. As far as iOS and Android are concerned, BlackBerry has a long way to go yet.

So, eager to learn why your business MUST take notice of Mobility ? Or want to decide which app is a right fit for your business? Download your choice !

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