Posted by:Monica Samuel March 29th, 2012

It is impossible for enterprises to ignore strides in technology and the impact of new trends on corporate culture, IT infrastructure, and market demands. At the same time, see-sawing business markets are compelling companies to rework their business models for greater agility. C-level heads have their work cut out, trying to build robust and cost-effective businesses while keeping the growth graph steady if not on the way up.

With enterprise focus turning towards cloud computing, Big Data management, custom apps on private clouds, SaaS, ITaaS, PaaS, and the consumerization of IT, various organizations have found disparate ways to optimize profits and productivity. Let’s look at what some C-level executives say about evolving technologies and resulting changes in their business:

John Dick, CIO, Western Union

Mobile computing and social technologies are being harnessed by Western Union to expand its presence and enrich users’ experience. IT infrastructure has been re-architected, legacy applications integrated with services, and storage systems replaced or optimized. Advanced security and anti-fraud measures, and improved business intelligence analytics has helped WU make its services more customer-centric.

‘A lot of that has been self-funded through reduced labor cost, lower maintenance, better contract terms and other cost saving initiatives. We’ve self-funded so the company could put [resources] into expanding the products, expanding channels, into the business side investment that’s been required.’ WU is now looking at building billion points of presence through mobile access.

Andrew Miller, CEO, Polycom

Polycom, a unified communications and collaboration service provider, has recently moved from premise-based technology to the cloud. They are enabling Video as a Service with small companies powering video clouds for corporate or personal use. Polycom provides an enterprise-ready (‘meaning that it’s [based on] interoperable, open standards, it’s secure and it allows the user to traverse a firewall to participate in enterprise applications’) tele-presence solution on iOS and Android devices.

Tom Georgens, CEO, NetApp

NetApp is on ‘an unstoppable growth vector’ and the key to that, according to Georgens, is ‘bridging the gap between available technologies, software innovation, and customer need.’ The virtualization trend transcends beyond infrastructure to storage (for disparate media) but the way to win customers is to make it flexible, economical, secure, scalable, and highly capable. ‘What the private cloud is enabling is what virtualization has done, allowed applications to become mobile and therefore decoupled from the infrastructure.’

Georgens breaks Big Data into ABC aspects – A is analytics, B is big bandwidth, and C is content. NetApp has solutions to manage all of that. Look forward to NetApp’s Ontapoperating system that offers the largest portfolio of software management products with clustering.

These are just a few snippets from the IDGE CEO Interview Series but what comes out strongly across the board is transition of infrastructure and customer services towards the cloud and the impact of mobility. Mobile consumers and social networks are turning into big markets and virtualization is becoming a compelling factor for small and big businesses to look at off-premise solutions.

So, eager to learn why your business MUST take notice of Mobility ? Or want to decide which app is a right fit for your business? Download your choice !

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