I just revealed the best kept secret in the healthcare industry. Surprised? Hospitals are competing to release mobile apps almost every day, to a point that it has become a PR strategy. Your competitors have built an app for this, an app for that… it’s quite overwhelming at times. But one thing is absolute – building mobile apps is the key agenda for hospitals.
The mobility scorecard
Hospitals are developing healthcare apps for every stakeholder associated – physicians, nurses, administrators, the operations team and most importantly, for patients. So, what are the key drivers for hospitals to embrace mobility?
- To save time and effort
- To simplify workflows
- To improve operational efficiency
- To improve collaboration
- For better branding
These are the most commonly discussed benefits for hospitals. Now let’s take the flip side – what is in it for your patients?
Settling strategic scores
Patients are the real deal in a hospital. Every strategy made in a hospital revolves around patients. You may now wonder how those mobile apps made for care givers and administrators would bring value to patients.
Mobility brings in agility. It makes processes faster – frees up time for the care givers to focus on patients than on processes. So there is more communication and engagement between the patients and care givers. Moreover, mobility brings in anytime anywhere access to information and imparts informed decision making, which brings in transparency.
Now try and connect the dots!
It is very crucial that the mobile apps you develop – be it the hospital information app with hospital directory and driving directions, patient registration apps, appointment scheduler apps, mobile patient portals, capacity management apps or patient education apps – yield tangible benefits for the patients. If you get it right, it will be a win-win situation for the hospitals as well as patients.
So the secret formula to boost patient engagement and drive patient satisfaction is mobility. This is one of the most unspoken benefits of hospitals going mobile. What aspects of hospitals would you like to see mobilized? Leave your comment below.
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