Posted by:Srini Bhopal August 14th, 2013
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Enterprise mobility  is creating unique opportunities for businesses to improve workflow efficiencies and optimize performance at a fraction of the cost of alternatives such as building up infrastructure, scaling up resources, etc. The unique value proposition of mobility lies in its ability to enhance productivity and quality of services without disrupting existing systems or processes.

This point of view may not be shared by organizational heads who have duly invested in creating a secure and integrated mobility space for their employees, customers and other stakeholders. However, they cannot disagree that even when mobile strategies do not lead to immediate ROI, they demonstrate many workflow improvements from the start. That cannot be undervalued.

A key point here is that any mobile implementation is largely dependent on the goals of the underlying strategy. If decision makers feel compelled to embrace mobility because employees and consumers demand it, they will only see limited results. A shortsighted approach begets few benefits. However, if a mobile strategy is sound, all-comprehensive, and lays out measurable goals, you can’t go wrong with enterprise mobility as its impact on productivity, employee morale, customer service quality and resource optimization is irrefutable.

A followup question to this discussion could be: If enterprise mobility is such a wonderful thing, why don’t we see more excitement across enterprises?

That’s a very valid question. Truth is that enterprise mobility, though hugely promising, is at a stage of infancy. There are many issues that need to be worked out though massive progress has been made on various counts. Issues include that of device and data security, device fragmentation, development and implementation practices, and lack of standardization. Let’s look at these one by one.

Security:

Over the past year, we have seen security breaches happening at various well-known organizations hosting popular cloud-based solutions that are accessible on multiple devices including mobile. Mobile devices are riskier than most because they are portable, hence easily misplaced or stolen.

On the other hand, enterprises don’t have to deal with an open audience. They have to manage a finite set of employees and stakeholders. They can regulate the mobile environment with Mobile Device Management (MDM), Mobile Application Management (MAM) and Enterprise Mobility Management (MDM + MAM) solutions and secure proprietary and sensitive data on device, networks and applications.

Device fragmentation:

The reason BlackBerry became popular years back was because it was easy to manage, provision, and secure. IT was rudely pushed off its comfortable pedestal with the advent of iPhones, Android, Windows Phone and other devices. Currently, Apple’s iPhone and iPad are the enterprise favorites as Apple offers a range of enterprise friendly features along with a uniform form factor to work with. Android though popular with consumers is problematic for developers and IT staff because of the many form factors available in the market and high vulnerability to attacks. Windows Phone though promising for the enterprise has not gained enough traction yet.

Development and implementation practices:

Traditional enterprise applications are not built for touchscreen functionality and small screens. Enabling mobile access for the same is not an easy task. Furthermore, development and maintenance costs of native enterprise mobile applications (across popular operating systems and form factors) are high.

To counter this challenge, some mobile application developers are offering read-to-use enterprise applications with some customizable features – a popular alternative with small and mid-sized businesses. Others are going for hybrid or web based applications that do away with the challenges of multiple operating systems and form factors altogether. But again, one shoe does not fit all.

Standardization:

Many organizations are unsure about how to go mobile since there are no standard practices to follow. Here again, a number of reputable mobile application vendors are offering end-to-end mobile services to help companies get started. They help businesses develop a mobile strategy followed by design, development, testing, implementation and maintenance.

Enterprise mobility is going through what all new advancements in technology undergo. Remember the early days of the internet? Accessing the internet was a big no-no in enterprises; some even blocked access because it was considered a security threat and productivity killer. Look at us now.

So, eager to learn why your business MUST take notice of Mobility ? Or want to decide which app is a right fit for your business? Download your choice !

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