Posted by:Srini Bhopal January 17th, 2014

Enterprise Mobility and custom mobile apps have become akin to the gold rush. Every business, big and small is rushing into developing an app. The spoils – increased productivity, sales, customer engagement and brand loyalty.

What has this meant for your in house technology leaders? That the times are a-changing. The CIO /CTO/ VP- Tech role is now responsible for top notch technologies ( read, mobile) and systems that will meet the needs of a discerning customer base; both internal and external.

Golden key and puzzle pieces - 3d render illustration

Golden key and puzzle pieces – 3d render illustration

From long drawn web projects to shorter mobile development projects – here are 5 steps make the transition and run a successful project

1) The goal behind the mobile project – Analyze and Strategize

Now, more than ever, it is imperative for the technology managers to work with business leaders and ensure mobile projects drive the transformation needed today. For example, take a sales app . What information would you want to provide? Do you want the sales rep to be able to access information from an internal database? Would you want customer to access information via their devices? What kind of devices will the reps be using? Do you have clear BYOD and MDM policy in place? Do executives and managers need a complementary dashboard app for analytics and tracking?

2) The end user – Who your laser focus should be on

Start with your users. Always. As a tech leader leading change in your organization, your focus should be on who the end user is. Is it an app that boosts employee productivity and collaboration, is it an informative app to better engage your clients, or is it a more complex business intelligence app that your CXO’s need to access, on the go? Once you have that established, it will easier for you to put together the rest  of your mobile project blocks.

3) Device and platform choices – Evaluate with the future in mind.

With the plethora of mobile devices and platforms out there, planning is crucial. Consider aspects such as backend integration, security, data management, control, connectivity and user experience. Decide on whether your enterprise app should be native, hybrid or mobile web. Each have their pros and cons and specific scenario fit. Evaluate them based on budgets, tech skills available and timelines.

4) Inhouse or Outsource – Make the choice

Mobile development projects require skilled technical developers and the technical skill shortage can have a huge impact on project delivery and ultimately the mobile strategy roadmap. As a CIO, you should make a choice between hiring inhouse talent or outsouricing your enterprise app development to an outside vendor who can help meet your time-to-market deadlines.

5) Big Bang or Phased Approach- Rationalize

You can’t go all out and have a well established mobility solution in one go. No. You will need to a chart a phased approach to achieve your mobility goals. start with a couple of apps with a clearly defined app ROI plan in mind. Once your users, internal or customers start using it and you see a well established usage pattern, you can add additional functionality and integration and slowly branch out into well stocked enterprise app store.

Take the time  to put out a well thought out project gameplan and you will be on your way to a successful delivery.

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