Posted by:Nithin Rao October 17th, 2014

[The Friday Find - A new series that covers fascinating innovations and amazing creations in the world of Mobile business and technology

IBM gave us an idea of how big “Big Data” actually is when they said that every day, we create2.5 quintillion bytes of data. A whopping 90% of the data in the world today has been created in the last two years alone.

That’s not merely big, that’s huge. Motivation enough for Salesforce.com to take a leap into the BI market with their cloud analytics platform, Wave. Announced by CEO Marc Benioff, at the annual Dreamforce conference in San Francisco, Wave is a step in the right direction for both the company and users.

Through integration with its customer relationship offering, Wave gives users insights on their business through easy-to-understand dashboards. Regardless of device, Wave with a mobile-first design approach, provides the ability for a user to track performance across regions, teams right down to an individual’s sales performance in real time. Not to mention, crucial customer satisfaction analytics too!

Sales and Maketing professionals today need data. Data that they can access in real-time, on the go. By being a visual way to viewing key data and drawing insights from them to make better decisions, Wave has filled a missing piece in their product jigsaw. Wave also has a long and impressive list of partners including integration forerunners like Informatica and MuleSoft, system integration leaders like Accenture and Deloitte Digital and a host of independent software vendors and predictive analytics vendors like Dun and Bradstreet.

This has further ensured that customers can extend the use of this analytics platform beyond understanding the customer better.

By moving from an on-premise, traditional analytics model that required many experts to interpret and translate data, Wave is a welcome cloud based analytics solution that cuts through layers and bottlenecks. Wave empowers companies to slice and dice data, analyze it from various angles and draw insights through graphs and dashboards. By integrating data from customer facing apps, social media and  other sources, Wava Analytics Cloud makes it easy for any business user to tap into a powerful computing engine and an engaging user experience.

Since Wave integrates seamlessly with Salesforce, users can quickly drag and drop data from Salesforce and related apps. With APIs, connecting to other data sources like SAP and Oracle is easy and a step closer to building a customized analytics app.

The Wave Analytics Cloud is expected to be available from Oct 20th and the Wave mobile app will initially be available on iOS for iPhone and iPad, with additional device support forthcoming.

So, how does Wave compare with other more established business intelligence vendors in the industry? Is its entry in the market too late for it to be considered a threat? Is it going to be a hit with only its current customers? I am as keen to find out as you are ..

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