Web application developers can gain from this opportunity by creating HTML5 and other web based applications for business, entertainment, gaming, and utility as well as creating mobile versions of business websites.
Mobile websites are a must
With more consumers spending time on mobile browsers, it’s critical for businesses to make their websites mobile friendly. If the attention span of online users is minimal, that of mobile users is even less. Without a mobile-friendly website that loads quickly and enables users to access information they need easily, businesses lose out on an important market.
According to Local and the e-tailing group, 2012, 47% of mobile consumers use their smartphone to search for local information such as a store that’s nearest their current location, 46% of consumers check out prices on a store’s mobile site, and 42% browse inventory prior to shopping in the store. Moreover, research shows that when users click on mobile ads, they are more likely to take positive action immediately as many of them access the web on their mobile devices while commuting, returning from work, relaxing at home, etc.
In fact, US retail m-commerce sales shot up 81% to nearly $25 billion last year, propelled by the use of tablets and smartphones as shopping devices (Source: eMarketer). These include purchases made via mobile applications as well as mobile browsers.
Which browser takes the cake?
Surprise, surprise – it’s Apple’s Safari browser despite the fact that it’s not Flash friendly and Apple even removed Java support in October last year on account of security vulnerabilities. Safari accounted for 55.4% of all mobile browser use in February 2013. Second in place was the Android browser with 22.8%, followed by Opera Mini with 12.7%, Google Chrome at 2% and Internet Explorer at 1.6%.
Safari accounts for 12% of the browser share across desktops and mobile; and if it maintains this rate, it could account for 20% of the market by April 2014. Just like iOS platforms attract mobile application developers, web application developers will be targeting Safari as their primary test browser for mobile consumers.
Web based applications hit the mark
While IT managers may grimace at BYOD and the impending management burdens, they’re happy about the way HTML5 is growing into what may possibly become an enterprise standard. Already, we have great web apps making their mark in business and home, such as the Zoho collection that includes apps for productivity, CRM, etc.; Google Docs; HTML5 slide apps; photo editor Aviary, and many more.
Businesses must maximize on mobile browser usage as it grows into a mature and advanced medium. With more consumers purchasing smartphones and tablets, it’s a booming market just waiting to be tapped.
So, eager to learn why your business MUST take notice of Mobility ? Or want to decide which app is a right fit for your business? Download your choice !