Posted by:Shyam Deval March 1st, 2016

In my blog couple weeks ago I highlighted few trends and predictions for IoT that caught my eyes from research reports and punditry predictions for 2015 on business and technology trends.

Today I will focus on couple of the more general mobility trends that I found fascinating.

  • By all account Mobile adoption in Enterprise increased rapidly in 2015 – spurring a higher demand for business apps beyond the obvious use cases. No surprise then that lot of leading companies such as Apple, Google, IBM and Microsoft are investing heavily new enterprise-driven solutions. With slowly saturating consumer mobile market for the likes of Apple and increasing focus on ‘cloud’ solutions affecting IBM hardware business, it wasn’t a surprise that they have teamed up on number of enterprise initiative including launching 100 iOS enterprise apps so far spanning 14 industries and 65 professions. We can expect to see many more of such partnerships in 2016 and beyond that focus on use cases for mobile in new industries and professions. I can see an important area of focus being how best to provide access to the vast amount of data being collected and analyzed by enterprises now
  • Bob Egan, Chief research officer of Sepharim Research mentioned mobile security as the top priority for 2016 and I couldn’t agree with him more. With mobile commerce reaching an all time high in the recent holiday season, adoption of enterprise apps extending into more strategically critical areas, increased use of business management of housed on mPOS devices (some estimates have over 40% of small businesses using it now) and  mobile ordering apps as well mobile payment finally seems ready to take off, it is not a surprise that security will become a critical priority for all businesses – big and small. And as Bob pointed out the focus will shift increasingly from securing devices to securing information – as mobile becomes ubiquitous and liquid computing becomes common-place, the need for companies will be to recalibrate the business and technology architectures to secure information irrespective of when and how it is accessed and used
  • By all account Mobile adoption in Enterprise increased rapidly in2015 – spurring a higher demand for business apps beyond the obvious use cases. No surprise then that lot of leading companies such as Apple, Google, IBM and Microsoft are investing heavily new enterprise-driven solutions. With slowly saturating consumer mobile market for the likes of Apple and increasing focus on ‘cloud’ solutions affecting IBM hardware business, it wasn’t a surprise that they have teamed up on number of enterprise initiative including launching 100 iOS enterprise apps so far spanning 14 industries and 65 professions. We can expect to see many more of such partnerships in 2016 and beyond that focus on use cases for mobile in new industries and professions. I can see an important area of focus being how best to provide access to the vast amount of data being collected and analyzed by enterprises now
  • Beacons allow brands and retailers to push mobile couples and promotions to shopper’s smartphones based on their physical locations. After the initial burst of excitement over use of beacons by early adapters, the retail industry was somewhat skeptical to wide use of these proximity-based marketing devices. But merchants are increasing the adoptions of them and the beacons are starting to go mainstream. Question is as mobile commerce continues to increase rapidly, how effective will these marketing tactics be as actions triggers to drive shoppers to physical store locations
  • And lastly the most interesting prediction I came across was from Benjamin Robbins who talks about the notion of ‘work-life’ integration rather than ‘work-life’ balance. The idea being that mobile devices becomes so integrated with everything that we do that work integrates into out life as we get more and more comfortable with mobile working. I experience that every day as I reach for my iPhone all the time – checking emails, giving demos, taking notes – irrespective of where I am and what I am doing at that time. As the apps become more and more about doing work and getting things done (as Bob Eagan predicts), this idea of work integrating into life becomes more and more real and quite honestly scarier

I would love to hear your thoughts – especially the idea of ‘work-life’ balance really becoming about managing ‘work-life’ integration. How do you manage it if you do manage it?

Learn the technology trends in 2016. Download the CIO’s to-do list to know more!

Leave a Reply

Your email address will not be published. Required fields are marked *