Posted by:Shyam Deval August 28th, 2014

In my last blog (read it here), I laid out a case for why it is critical for a company today to have a well thought out and actionable mobile strategy.  That case is reinforced almost every day with an environment of non-stop volatility, uncertainty, complexity and ambiguity – what the military planners have termed as a VUCA world.  Mobile has disrupted and fundamentally altered numerous business models in last 5-6 years and we haven’t even scratched the surface on how disruptive IOT (Internet of Things) and wearables are likely to be.  Have I convinced you enough?

There are 7 crucial elements that factor into the making of a successful Enterprise Mobile Strategy.  Here I provide an overview for each of the elements and in successive blogs over next few weeks; I will delve into details for each of the elements.

  • Focus on the business drivers that provide a compelling reason for the business to leverage Mobility. They could be as varied as improved customer retention, increased employee productivity to a completely new line of business that was not even possible before. Don’t start a Mobile initiative because it’s an ‘in’ thing to do
  • A successful Mobile strategy would require for businesses to cut across some of the traditional departmental silos and think creatively about business processes affected. Does the corporate culture allow for some level of innovation and risk-taking?
  • Mobile technology roadmap changes rapidly so it can never be written in stone in a 3 year strategy document but it’s important to create a baseline and provide architectural guidelines within which different groups can innovate
  • How to handle governance and security around BYOD, BYOA (Bring your own App), WYOD (Wear your own Device) while not putting too restrictive of policies that result in employee dissatisfaction and reduced productivity, is an important balance
  • Mobile is just one part of the SoCloDoMo technology innovation quartet that is changing life and business as we have known for last many decades. No Mobile strategy can be complete without serious consideration for other three parts
  • Sometimes it feels like it’s a ‘data’ world and we are just living in it. BI is no longer just about reporting but providing the right information to the right user at the right time in the right context to induce right decisions and actions – and Mobile features prominently in that objective
  • We have all heard of Fitbit and Google Glass – and most probably dismissed them as fads that don’t matter much for their companies – well tighten your belts because we are about to launch into a fascinating era of IOT (Internet of Things) and Wearables. And if you don’t plan for it – chances are you are going to be left behind

So have you been affected by a YUCA event recently?  And did the rapidly shifting technology landscape play a part in it?  How are you able to respond and adapt and what part successful  Mobile initiatives  can and will play in that response. I would love to hear your thoughts.

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