Posted by:Ranjani Rao May 8th, 2015

2015 is truly shaping up to be a key year for enterprise mobility as more and more businesses are looking to make the transformation to a truly digital workplace.

The very nature of mobility is that of a continually evolving technology. So, even if you are already mobile, and whether you are a business with a single app or a suite of mobile apps, there have been significant developments in the mobile landscape that as a business or technology leader, you can leverage for more benefits and business value.

So, lets take a look at the 5 reasons why now is a good time for you to take stock and reassess your mobile strategy.

1) Growing clamor for mobile analytics and Mobile BI

Everything is mobile in today’s world, and a big part of that is definitely business critical data. Giving your employees the ability to access corporate data on their mobile devices and tablets so that they have the insights to make decisions “on the go” is the order of the day. Visually appealing and mobile-friendly reports, interactive dashboards, offline data access and self-service data visializatons are all keys to enhancing the productivity and ensuring that your employees are empowered to be effective wherever they are.

And what does this mean to the enterprise? Incorporating the right mobile BI tools and analytics solutions from the plethora of providers available in the market, ensuring a seamlessly fit with your IT setup and providing access to context relevant BI insights is a must-do.

2) Enter “Wearables”

With the launch of so many smartwatches and wearables, their entry into the workforce has been a given. They have captured the imagination and interest of people and have huge potential in the workplace.

Through prudent use of APIs, valuable data like motion data and location-tracking can be captured. The sensors in the wearables can track worker fatigue -a boon for businesses in industries like construction and mining. Wearables are going to become ubiquitous in the workplace and companies will have to figure ways to use them practically.

3) Growing Popularity of Mobile Application Development Platforms (MADP)

AMobileApplication DevelopmentPlatform with an initial cost of investment may seem to be too high when an enterprise is starting off with just an app or two. But this is just the first step into mobility. To be competitive, enterprises have to look at going mobile across all their offerings – be it applications for their customers, theirsalesforce, their field force or their employees. This only means that the number of apps in an enterprise’s portfolio is going to grow and also change.

MADPplatforms provide features that can be leveraged across the enterprise’s app portfolio. The TCO (total cost of ownership) starts going down as more apps are built when using an MADP.While point-to-point solution is cost-effective and quick for small, single mobile application deployment, for enterprises building multiple apps, supporting multiple devices and needing to scale up rapidly, MADP is the right approach. And this is something for enterprises to keep in mind.

4) Mobile App Integration

Mobile app functionality is often dependent on the data available in enterprise or third-party systems. Be it while developing a single app or a suite of apps, businesses need to ensure that these have the ability to connect to these resources. Designing apps that provide seamless, real-time connectivity and access to business data, applications and systems—regardless of location or device type is a complex process. Something that a CIO needs to have the foresight and the requisite planning for –

5) Enterprise App User Adoption

Enterpriseapps are an integral part ofenterprisestrategy and a powerful tool for businesses. But, no matter how advanced your enterpriseapps might be, the productivity and ROI that they generate will be very minimal unless they engage and have great user experience. Businesses need to sit up and take notice of this. Consumer grade apps in an enterprise setting is the key.2-hot-user-generated-content-ugc-campaigns-to-take-away-from-11

A great user-centric design is essential forenterpriseapps and they can drastically improve the app’s adoption and success. It is key for a business to work with a designer ( either in-house or outsourced) who understands the basic tenets of User Experience and Usability Design forenterpriseapps and important principles to keep in mind while designing enterprise apps.

There you have it – 5 concrete reasons why you need to stop, assess, reassess and reformulate you enterprise mobility strategy. We, at BTC have experience in helping companies define mobility architecture on top of the current enterprise frameworkand taking the right mobility decisions to ensure ROI on mobility initiatives. Dig into the wealth of information available in the form of ebooks, whitepapers and webinars on our website or reach out to us anytime for a more consultative discussion.

Next week, we will look at each of these trends in detail, starting with mobile BI. See you then !

Learn the must have’s of enterprise mobile strategy.Download the infographic to know more.

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