1) Are rich user interface, ultra-smooth navigation and pixel perfect look and feel crucial to the success of your mobile app?
If yes, go native.
For example a sales catalog app which needs to showcase products and demos will benefit from the visual richness provided by native mobile apps
If not, go hybrid
For example – a timesheet data entry app is a good candidate for hybrid as it deals mainly with forms and data entry
2) Is your mobile app getting two or more key pieces of information from device sensors?
If yes, go native
A fitness mobile app that maps exercise route using device GPS, calculates distance using the device sensors should be a native app to leverage the close integration with the device that native functionality provides
If not, go hybrid.
For example, an insurance mobile app that provides that allows a user to calculate eligibility coverage, premiums, monthly payments etc. would work fine as a hybrid app
3) Do you have control over your mobile app users’ devices?
If your mobile app is going to be in an app store or your app is an internal enterprise mobile app that needs to support the BYOD policy, then make your decision based on the answers to the question above
On the other hand, if your mobile app users are employees using devices controlled and provided by the organization, then you can go with a native app right away.
For example, a mobile app for your field service personnel that works on company iPads should be automatically built as a native mobile app
Understanding and answering these questions will ensure that there is ROI on your mobile app investment.
Want to learn more about the pros and cons of native, hybrid and web apps? Download this free ebook and learn more !